Lexus has announced its new protective film for the automotive industry, which it hopes will keep the Japanese brand safe for the coming decade.
The company’s latest “Lexus Protective Film” is a new version of the protective film used on Lexus cars and is now available in Australia.
The new film will be rolled out over the next 12 months in all states, with limited availability in Victoria, New South Wales and South Australia, it said in a statement.
“The Lexus Protective Films are designed to provide a layer of protection to the vehicle against the elements.
This layer provides more stability in the event of a collision, and prevents any damage from the sun and weather,” Lexus said.
The film has been designed for use on the exterior of the vehicle, but will be available on the interior.
The latest protective film is the first time the film has made it onto the Australian market.
Lexus said the film will last for up to a decade and is the latest in a long line of products made for the Japanese market.
“Lexus protects its cars by using an exclusive, premium formula of the strongest materials to keep the vehicle safe and prevent damage from weather and the elements,” it said.
“We’re confident the Lexus Pulsing Film will be the safest, most effective and environmentally friendly way to protect your vehicle.”
The company said the new protective films are available in four thicknesses, the lowest being 50mm.
The Pulsed Protective Film is the most expensive version available in the Australian marketplace, at $5,400.
Lexis said the Pulsesed Protective Films had been tested in more than 300 car crashes, but the company said there was “limited evidence” of their effectiveness in those crashes.
“Our test results have not shown any reduction in the likelihood of collision with other vehicles, and we believe our Pulsating Film is more likely to protect the driver in a collision,” it added.
The Lexis Protective Film can be used to protect from the elements for up the lifetime of the car, it added, or can be applied at the factory to the interior, doors, window frames, and hood.
“It is available in a variety of thicknesses to fit a wide range of car models, including the Lexuses compact, compact crossover, hatchback and sport utility vehicle,” the company added.
“You can choose from different combinations of colours to protect both the roof and the grille.”
Lexus also said the protective films have been used in tests on a number of cars, including those from the BMW i3, which will be unveiled later this year.
The next generation of protective films, the Pylon Protective Film, will also be available in 12 months, with a price of $6,500.